Digital Marketing Glossary

Warm Leads:

Potential customers who have shown interest in a product or service but have not yet made a purchase. Warm leads are more likely to convert compared to cold leads.

Wearable Technology:

Devices that can be worn, such as smartwatches or fitness trackers, that often connect to the internet and provide features beyond traditional timekeeping or fitness tracking.

Web 2.0:

A term describing the transition from the early, static internet to a more dynamic and interactive online experience. Web 2.0 includes social media, user-generated content, and collaboration tools.

Web Accessibility:

The practice of ensuring that websites and web applications are designed and developed to be accessible to individuals with disabilities. This includes considerations for usability and inclusivity.

Web Analytics:

The collection, measurement, analysis, and reporting of web data to understand and optimize web usage. Web analytics tools provide insights into website performance, user behavior, and more.

Web Design:

The process of creating the visual aesthetics and layout of a website. Web designers focus on user experience, visual appeal, and effective communication of information.

Web Development:

The process of building and maintaining websites or web applications. Web development includes tasks such as web design, coding, programming, and database management.

Web Hosting:

A service that allows individuals or organizations to make their websites accessible via the World Wide Web. Web hosting providers store website files on servers and ensure they are accessible to users.

Webinar:

A seminar conducted over the internet, allowing participants to join and engage remotely. Webinars are often used for educational purposes, product demonstrations, and collaborative discussions.

Webmaster:

An individual responsible for managing and maintaining a website. Webmasters handle tasks such as updates, troubleshooting, and ensuring the site's functionality and security.

Web Persona:

A representation of an individual's online identity or personality. Web personas can be personal or professional and are often curated through social media, blogs, and other online activities.

Web Scraping:

The automated extraction of data from websites. Web scraping tools navigate web pages, collect information, and organize it for analysis, research, or other purposes.

Web Server:

A server that stores, processes, and serves website content to users. Web servers respond to requests from browsers, delivering web pages and other resources.

Website Navigation:

The structure and organization of a website's menu and links, affecting how users navigate and find information. Intuitive navigation enhances the user experience.

Website Traffic:

The number of visitors a website receives during a specific period. Monitoring website traffic helps assess the popularity and effectiveness of online content and marketing efforts.

White Hat SEO:

Ethical and legitimate search engine optimization (SEO) techniques that focus on improving website visibility through quality content, proper HTML, and adhering to search engine guidelines.

Widget:

A small application or graphical element that provides specific functions or information on a website or user interface. Widgets are often customizable and enhance user experience.

Wireframe:

A visual representation or blueprint of a website or application's structure. Wireframes outline the layout and functionality, providing a guide for design and development.

Word-of-Mouth Marketing:

A marketing strategy that relies on customers spreading information about a product or service through verbal communication. Positive word-of-mouth can significantly impact brand reputation.

WYSIWYG:

An acronym for 'What You See Is What You Get.' WYSIWYG editors allow users to see a live preview of the content as it will appear while editing, without requiring coding knowledge.