Digital Marketing Glossary

    Welcome to the gateway of digital mastery! Navigating the expansive world of digital marketing just got easier with our comprehensive glossary. Whether you're a seasoned marketer, a business owner, or a curious learner, this glossary is your compass through the dynamic realm of digital strategies, technologies, and trends.

    Explore, learn, and conquer the digital landscape with confidence. Your journey to digital fluency starts here!

  1. Earned Media:

    Media coverage or publicity gained through organic efforts, such as word-of-mouth, social sharing, or positive reviews.

  2. Ebook:

    A digital book or publication, often in PDF format, that provides in-depth information on a specific topic and is downloadable or shareable.

  3. E-commerce:

    The buying and selling of goods and services over the internet, including online retail stores and electronic transactions.

  4. Elastic Email:

    A platform offering email marketing services, including campaign creation, automation, and analytics.

  5. Email Automation:

    The use of technology to automate email marketing processes such as sending targeted messages, responses, and follow-ups.

  6. Email Marketing:

    A digital marketing strategy that involves sending emails to a targeted audience to promote products, services, or engage with customers.

  7. Emoticon:

    A pictorial representation of a facial expression or emotion, often used in digital communication to convey feelings.

  8. Engagement Funnel:

    A visual representation of the stages a user goes through, from awareness to conversion, measuring interactions and engagement.

  9. Engagement Marketing:

    A marketing strategy focused on building relationships and engaging with the audience through personalized, interactive, and valuable content.

  10. Engagement Rate:

    A metric that measures the level of interaction users have with content, often calculated as a percentage of total reach or impressions.

  11. Ephemeral Content:

    Content that is temporary and disappears after a short period, often used in social media stories and messages.

  12. Error 404:

    A standard HTTP response code indicating that the server could not find the requested webpage, often displayed as 'Page Not Found.'

  13. Error Rate:

    The frequency or percentage of errors in a process, often used in analyzing user interactions on websites or applications.

  14. Event Marketing:

    Promoting a brand, product, or service through organized events, conferences, or sponsorships to engage with the target audience.

  15. Evergreen Content:

    Content that remains relevant and valuable to the audience over time, providing enduring value and traffic to a website.

  16. Exit Intent Popup:

    A type of popup displayed to users when it's detected that they are about to exit a website, often used for last-minute offers or subscriptions.

  17. Exit Rate:

    The percentage of visitors who leave a website after viewing a specific page, indicating the last page viewed before exiting.

  18. Exit Survey:

    A survey presented to users when they attempt to leave a website, collecting feedback and reasons for leaving.

  19. External Link:

    A hyperlink pointing to a different domain or website, used for reference or citation in content.

  20. External Marketing:

    Promoting products or services outside the company's physical or online properties, often through partnerships, affiliates, or collaborations.

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