Digital Marketing Glossary

Earned Media:

Media coverage or publicity gained through organic efforts, such as word-of-mouth, social sharing, or positive reviews.

Ebook:

A digital book or publication, often in PDF format, that provides in-depth information on a specific topic and is downloadable or shareable.

E-commerce:

The buying and selling of goods and services over the internet, including online retail stores and electronic transactions.

Elastic Email:

A platform offering email marketing services, including campaign creation, automation, and analytics.

Email Automation:

The use of technology to automate email marketing processes such as sending targeted messages, responses, and follow-ups.

Email Marketing:

A digital marketing strategy that involves sending emails to a targeted audience to promote products, services, or engage with customers.

Emoticon:

A pictorial representation of a facial expression or emotion, often used in digital communication to convey feelings.

Engagement Funnel:

A visual representation of the stages a user goes through, from awareness to conversion, measuring interactions and engagement.

Engagement Marketing:

A marketing strategy focused on building relationships and engaging with the audience through personalized, interactive, and valuable content.

Engagement Rate:

A metric that measures the level of interaction users have with content, often calculated as a percentage of total reach or impressions.

Ephemeral Content:

Content that is temporary and disappears after a short period, often used in social media stories and messages.

Error 404:

A standard HTTP response code indicating that the server could not find the requested webpage, often displayed as 'Page Not Found.'

Error Rate:

The frequency or percentage of errors in a process, often used in analyzing user interactions on websites or applications.

Event Marketing:

Promoting a brand, product, or service through organized events, conferences, or sponsorships to engage with the target audience.

Evergreen Content:

Content that remains relevant and valuable to the audience over time, providing enduring value and traffic to a website.

Exit Intent Popup:

A type of popup displayed to users when it's detected that they are about to exit a website, often used for last-minute offers or subscriptions.

Exit Rate:

The percentage of visitors who leave a website after viewing a specific page, indicating the last page viewed before exiting.

Exit Survey:

A survey presented to users when they attempt to leave a website, collecting feedback and reasons for leaving.

External Link:

A hyperlink pointing to a different domain or website, used for reference or citation in content.

External Marketing:

Promoting products or services outside the company's physical or online properties, often through partnerships, affiliates, or collaborations.