Digital Marketing Glossary

B2B (Business-to-Business):

Commerce transactions between businesses, such as between a manufacturer and a wholesaler.

B2C (Business-to-Consumer):

Commerce transactions between a business and individual consumers.

Back-End:

The server-side of a website, including databases and server applications.

Backlink:

A hyperlink from one web page to another, important for SEO as it is considered a vote of confidence.

Banner Ad:

A type of online advertising displayed in a rectangular graphic image, usually at the top of a webpage.

Banner Blindness:

The tendency of users to ignore banner-like information, especially if it resembles advertising.

Behavioral Economics:

A field that combines insights from psychology and economics to understand how people make decisions.

Behavioral Email Targeting:

Sending emails based on a user's behavior, such as their interactions with previous emails.

Behavioral Marketing:

A form of targeted online advertising based on user behavior.

Behavioral Segmentation:

Dividing a market based on customers' behaviors, such as their usage patterns or brand interactions.

Behavioral Targeting:

The practice of delivering targeted ads based on a user's online behavior and preferences.

Behavior Flow:

A visualization that shows the path users take through a website, indicating popular and weak points.

Bing:

A search engine owned and operated by Microsoft.

Bitly:

A URL shortening service that allows users to shorten, share, and track links.

Black Hat SEO:

Unethical and aggressive SEO practices that violate search engine guidelines.

Blockchain:

A decentralized and distributed digital ledger that records transactions across multiple computers.

Blog:

A regularly updated website or web page, typically run by an individual or a small group.

Blogosphere:

The collective community of blogs and bloggers.

Bot:

A software application that performs automated tasks on the internet, often repetitive and at a higher frequency than a human user.

Botnet:

A network of private computers infected with malicious software and controlled as a group.

Bounce Rate:

The percentage of visitors to a website who navigate away from the site after viewing only one page.

Brand Advocate:

A customer who actively promotes and supports a brand.

Brand Awareness:

The extent to which consumers recognize and recall a brand.

Brand Equity:

The value and strength of a brand in the marketplace.

Brand Extension:

Using an established brand name on a new product or in a new product category.

Brand Image:

The perception and impression people have of a brand.

Branding:

The process of creating a strong, positive perception of a brand in the minds of consumers.

Brand Loyalty:

The degree to which customers consistently choose a particular brand over others.

Brand Manager:

A professional responsible for managing and promoting a brand.

Brand Perception:

How consumers view and interpret a brand.

Brand Personality:

The human-like traits and characteristics associated with a brand.

Brand Positioning:

The unique place a brand occupies in the minds of its target audience.

Breadcrumb Navigation:

A navigational aid that helps users track and navigate their path on a website.

Brick-and-Mortar:

A traditional physical business location.

Broadcast Email:

An email message sent to a large group of recipients, often for marketing purposes.

Broken Link:

A hyperlink on a web page that no longer points to its intended destination.

Browser:

A software application used to access and view websites on the internet.

Browser Cache:

A storage space in a web browser where recently viewed web pages are stored for quicker access.

Business Blogging:

The practice of using a blog for marketing and business purposes.

Business Directory:

An online listing of businesses, often categorized by industry and location.

Business Intelligence:

The use of data analysis tools and techniques to inform business decision-making.

Buyer Persona:

A semi-fictional representation of the ideal customer based on market research and real data.

Buyer's Journey:

The process a potential customer goes through from awareness to purchase.

Buzz Marketing:

A marketing strategy that relies on word-of-mouth and social media to generate excitement and interest.