Digital Marketing Glossary

Sales Funnel:

A multi-stage process that potential customers go through, from awareness to purchase. The sales funnel typically includes stages like awareness, consideration, decision, and retention, with tailored marketing strategies for each stage.

Schema Markup:

A structured data markup language that webmasters use to provide search engines with additional information about the content on their websites. Schema markup helps search engines better understand and display content in rich snippets.

Segmentation:

The process of dividing a target audience into smaller, more defined groups based on certain characteristics, such as demographics, behavior, or interests. Segmentation allows marketers to create more targeted and personalized campaigns.

SEM (Search Engine Marketing):

A digital marketing strategy that involves promoting a website by increasing its visibility in search engine results pages (SERPs) through paid advertising. SEM often includes activities such as pay-per-click (PPC) campaigns.

SEO (Search Engine Optimization):

The practice of optimizing a website's content, structure, and other elements to rank higher in search engine results. SEO aims to increase organic (non-paid) traffic and improve visibility on search engines like Google.

SERP (Search Engine Results Page):

The page displayed by a search engine in response to a user's query. SERP includes both organic results (from SEO efforts) and paid results (from advertising). Ranking high on SERPs is crucial for online visibility.

Snippet:

A concise and informative summary of a webpage's content displayed in search engine results. Snippets aim to provide users with quick answers to their queries and entice them to click on the link for more information.

Social Listening:

The practice of monitoring social media platforms and other online channels to understand and analyze conversations about a brand, industry, or specific topics. Social listening helps brands gain insights and respond to customer feedback.

Social Media Marketing:

The use of social media platforms to connect with the target audience, build brand awareness, and promote products or services. Social media marketing involves creating and sharing content on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Social Proof:

The phenomenon where people are influenced by the actions and opinions of others in a social context. In digital marketing, social proof can be in the form of reviews, testimonials, and social media endorsements to build trust.

Storytelling:

The art of using narratives to convey information, evoke emotions, and connect with an audience. Storytelling in digital marketing helps create engaging and memorable content that resonates with customers.

Subscriber:

An individual who has opted to receive updates, newsletters, or content from a brand or website. Building a subscriber base is a key aspect of email marketing and content distribution.