Digital Marketing Glossary

Value-based Pricing:

A pricing strategy that sets the price of a product or service based on the perceived value to the customer. This approach focuses on the benefits and value provided rather than production costs.

Value Proposition:

The unique value that a product or service offers to customers. A strong value proposition communicates why customers should choose a particular product over alternatives.

Vanity Metrics:

Metrics that may look impressive but don't provide meaningful insights into business performance. Examples include social media likes, shares, and followers without considering engagement or conversions.

Variable Costs:

Costs that vary in direct proportion to the quantity of goods or services produced. Variable costs fluctuate with production levels and include expenses like raw materials and direct labor.

Verified Badge:

A symbol, often a checkmark, that indicates an account or profile has been confirmed as authentic by the platform. Verified badges are common on social media platforms.

Vertical Marketing:

A marketing strategy that focuses on a specific industry or market segment. Vertical marketing tailors campaigns to the unique needs and characteristics of a particular vertical or niche.

Video Marketing:

The use of video content in marketing strategies to promote products, services, or brands. Video marketing can include advertisements, tutorials, testimonials, and other video formats.

Viewability:

A metric that measures the likelihood that an ad has been seen by a user. In digital advertising, viewability is important for assessing the effectiveness of ad placements.

View-through Rate (VTR):

A metric that measures the percentage of users who view an ad and later convert without clicking on the ad. VTR is relevant in assessing the impact of video and display ads.

Viral Marketing:

A marketing strategy that relies on users to spread a message rapidly to a large audience. Viral marketing often leverages social media and word-of-mouth to achieve widespread reach.

Virtual Reality (VR):

A simulated experience created with computer technology that immerses users in a virtual environment. VR is used in marketing for interactive and immersive brand experiences.

Visitor:

An individual who accesses and interacts with a website or web page. Website analytics track the number of visitors to assess the popularity and performance of a site.

Visualization:

The presentation of data or information in a visual format, such as charts, graphs, or infographics. Visualization enhances understanding and helps communicate complex concepts to the audience.

Vlog:

A video blog that presents content in a video format. Vlogs are often used by individuals or businesses to share insights, experiences, or information with an audience.

Voice Search:

The use of spoken language to perform online searches using voice-activated devices such as smartphones, smart speakers, or virtual assistants. Voice search optimization is crucial for modern SEO.