Digital Marketing Glossary

Facebook Ads:

An advertising platform on Facebook that allows businesses to create and display targeted ads to specific user segments, utilizing a variety of ad formats to achieve marketing objectives.

Feature Creep:

The continuous addition of features or functionalities to a product or project beyond its original scope, often resulting in complexity, delays, and potential negative effects on user experience.

Filter Bubbles:

A situation where individuals are exposed to personalized information that aligns with their existing beliefs, creating a limited and biased perspective, often influenced by algorithms and online platforms.

Flat Design:

A design approach characterized by simplicity, minimalism, and a focus on usability, eliminating decorative elements like gradients and shadows for a clean and straightforward visual aesthetic.

Focus Group:

A research method involving a small, diverse group of individuals whose opinions and reactions are studied to gather insights into consumer preferences, perceptions, and attitudes.

Follower:

An individual or account on social media that subscribes to and receives updates from another account, contributing to the audience of a brand or influencer.

FOMO (Fear of Missing Out):

A psychological phenomenon where individuals feel anxiety or apprehension about missing out on social events, experiences, or opportunities, often leveraged in marketing to drive engagement.

Frequency:

In advertising, the average number of times a user is exposed to an advertisement within a given time frame, a crucial metric influencing ad effectiveness and audience engagement.

Friction:

In user experience (UX) and marketing, friction refers to any element that creates resistance or hinders the smooth flow of a user's journey, impacting conversion rates and user satisfaction.

Funnel:

A marketing model representing the stages a potential customer goes through before making a purchase, typically depicted as a funnel to illustrate the narrowing process from awareness to conversion.